Candid Digital
Content Marketing & Data Storytelling

Thinking

The Future of Search Marketing  — 2019 and Beyond

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The future of search is perhaps more predictable than it has ever been. We can see the respective strategies of Google, Amazon, Pinterest, and Bing playing out in front of us already.

There are four key tenets of the future of search. It will be:

  • Brand- driven

  • Sensory (visual search and voice search will shape this, in particular)

  • Accurate (A search query will be needed with decreasing frequency)

  • And yes, it will be mobile (of course)

See below for the full presentation:

Clark Boyd